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May 1, 2017
By: TOM BRANNA
Editor
Active wear today is no longer exclusive to athletic apparel; recent growth in key makeup categories coincides with the rising popularity of makeup as the latest workout essential. Prestige makeup sales increased by 11% to $7.6 billion in the 12 months ending February 2017, accounting for over 80% of total industry gains, according to The NPD Group. Growth in foundation, primers, eyebrow and lip color products, as well as those formulated to be long-lasting and waterproof, are playing into ...
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